About Wilder Than Bill

At Wilder Than Bill, family and freedom are at the heart of everything we do.

We started this journey back in 2021, originally as Wind Angels LLC, when life handed us challenges that only the open road could help heal. The roar, the wind on your face, and the brotherhood (and sisterhood) of the biker community showed us just how powerful riding can be in mending the soul.

Founded as a small, woman-owned business, Wilder Than Bill was built on two promises:

• To provide quality gear and apparel for men and women riders who refuse to compromise on style or protection.

• To make shopping easy, with a no-BS return policy and gear you can trust on every ride.

But we don’t stop there. We believe riding should be healing, not just for us but for the world. That’s why we give back a percentage of our profits to nonprofits supporting survivors of PTSD. Every purchase helps fuel that vision: a world where everyone can ride free from the weight of trauma.

And the name? That’s family. My son goes by Wild Bill—a reminder that no matter how tough life gets, it’s family and freedom that keep us moving forward. Around here, it’s not just about looking badass. It’s about riding for something bigger. 

So if riding steel or horses is your thing, you’ve got a family here with us.